Mortensen attends sales course

Mortensen attends sales course Mike Mortensen, the site specific specialist at Vermillion Fertilizer, recently attended the inaugural Site-Specific Sales and Marketing Techniques Course presented by SOILTEQ, a division of Ag-Chem Equipment Co., Inc. Mike participated with other ag retail industry leaders from the Midwest to explore new strategies of managing and delivering site-specific services to their grower-customers. Topics covered during the two-day course conducted at SOILTEQ's Technology and Education Center in Jackson, MN, included establishing a marketing plan, utilizing promotional tools, and demonstrating the benefits of site-specific farming practices.

"We are very pleased by the level of experience and enthusiasm the participants brought to the course," said Alan Koehler, SOILTEQ's Worldwide Marketing Manager. "Mike shared some great insights and we are confident that Vermillion Fertilizer will have an even more effective site-specific services program as a result of his participation in the course."

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