Vermillion is focus of special South Dakota Magazine story Vermillion is the "Town We Like" in the November/December issue of South Dakota Magazine, which will be available Thursday, Nov. 8 at a 3 to 5 p.m. open house at the Coffee Shop Gallery, 24 W. Main.
Magazine staff will offer free coffee and cookies and the Vermillion issue free with new subscriptions. 2002 South Dakota Magazine calendars will also be available.
Artists, Spirit Mound, great museums, Lewis and Clark, the state's first winery and The University of South Dakota make this bluff city unique, according to Laura Graber, who wrote the story. Graber spent two days in Vermillion, talking with students, downtown business people and ordinary citizens who keep Vermillion vibrant, exploring the town's rich history and examining its challenges. The 11-page story is accompanied by color photos by managing editor Jerry Wilson.
Since The University of South Dakota has provided the town's life blood for well over a century, Graber asked what Vermillion would be without the university.
"It'd be a Meckling," said city alderwoman Barb Yelverton. But she said the town that has comfortably relied on one institution for most of its life is changing. A bridge to Nebraska and new businesses are only the more visible signs.
Main Street is no longer the commercial street it once was, Graber concluded, but she found people working to reinvent downtown as a place of unique shopping and entertainment. The character of the university is changing too, she found, and the new bridge will not only bring Vermillion residents back to the river that once washed the town away and then deserted it; it will bring Nebraskans to town, where citizens will soon discover they are simply the neighbors they never got to know.
South Dakota Magazine is a statewide magazine, published bimonthly in Yankton.