The popcorn president Smith will present lecture March 26 The South Dakota Family Business Initiative (SD-FBI) will present its second Distinguished Lecture Series event of 2002 on March 26 in Old Main's Farber Hall on The University of South Dakota campus in Vermillion.
The event will feature the president of The American Popcorn Company, Garrett K. Smith, as the keynote speaker. A welcome reception will be held at 6 p.m. with the speech to follow from 7 to 8:30 p.m.
Smith, a fourth-generation president of the American Popcorn Company of Sioux City, IA, will share how innovative, homegrown marketing strategies revived the 88-year-old family business. The lecture, "Blast-O-Branding: Jolly Time's Pop to the Top," will bring students, faculty, and the business community together for learning the art of blending theory and practice, which is the purpose of the Distinguished Lecturer Series.
The series is a "real life" requirement for students currently taking Family Business Dynamics BADM 439/539 this spring on the Vermillion campus. The course examines the challenges and successes of family-owned businesses and includes topics such as developing structures and strategies for success, family business theoretical models, and communication and conflict resolution, among others.
The course will also be offered in Sioux City during the fall 2002 semester. The event is free and open to the public, but seating is limited. To reserve your space, contact SD-FBI Executive Director Clark Hammond at 605-677-5103.
For more information, visit the Family Business Initiative Web site at http://www. usd.edu/fambus.
The South Dakota Family Business Initiative SD-FBI was founded in 1993 with a mission to build relationships that promote healthy families and successful businesses through education, research and peer interaction. It assists family firms in balancing the unique challenges of blending family and business.
Together with its corporate sponsors, the SD-FBI offers an annual conference, the Distinguished Lecturer Series, the Legacies of Family Enterprise Series, and local workshops on a variety of topics. Books, video/audio tapes and articles are also available to check out from the SD-FBI resource library.