Sands of Iowa, KMEG team to deliver real-time weather data

Sands of Iowa, KMEG team to deliver real-time weather data Sands of Iowa, a soybean seed and seed corn company, located in Marcus, IA, has joined KMEG-TV (CBS affiliate for Sioux City television viewing area) in a major partnership with AWs Convergence Technologies, Inc. AWs owns and operates the world's largest weather network "WeatherNet."

According to the terms of this exclusive agreement, the KMEG Weather Lab, sponsored by Sands of Iowa, will provide residents in northwest Iowa, southeastern South Dakota and northeast Nebraska with real-time weather data and live camera images from around the region. To launch the partnership, Sands of Iowa and KMEG have donated and installed weather monitoring stations and WeatherNet cameras in seven schools in the tri-state area, as well as one based at KMEG.

The schools will integrate the weather technology into the classroom learning environment. Additional stations and cameras for other area schools are planned in the future.

Current weather stations are located at schools in Norfolk and Wayne, NE; Sioux Center, Storm Lake, Okoboji, Cleghorn and Sioux City, IA; and the KMEG studios in Dakota Dunes.

"There are a couple of reasons why Sands of Iowa made the commitment to the WeatherLab program with KMEG-TV," said Chuck Sand, president of the company. "First, it's a natural fit with our customers who depend on accurate and up-to-the-minute weather information in their farming operation. Second, it give us an opportunity to give back something to the communities we serve by providing area schools with an enhancement to their current science curriculum."

The Weather Lab data and images will be featured daily in all KMEG-TV weather broadcasts during KMEG This Morning (6 to 7 a.m.), CBS This Morning (7 to 9 a.m.), KMEG First at Five, KMEG 6 p.m. and 10 p.m. news.

Each KMEG Weather Lab weather station is also equipped with technology that will give tri-state area residents access to real-time conditions around the clock online both through KMEG's Web site (http://www.kmeg.com) and a custom version of the WeatherBug downloadable PC software (download available on the KMEG Web site). The KMEG Web site and WeatherBug page also feature a link to the Sands of Iowa company Web site.

Sands of Iowa markets corn and soybean seed products through its local dealers in this area: Vermillion Fertilizer in Vermillion, Meckling Fertilizer in Meckling and Hawley Feed in Burbank.

AWS Convergence Technologies, Inc. (www.aws.com) owns and operates the largest network of weather stations in the world. This real-time network gathers comprehensive, up-to-the-minute weather information from more than 5,000 communities.

WeatherBug, an online weather service, uses this data to provide live neighborhood conditions to 10 million PC users; WeatherNet for Broadcast delivers real-time weather information to more than 80 million U.S. households through partnerships with 96 local television stations.

WeatherNet for Education provides engaging weather information and educational tools to schools and colleges, including an innovative set of online lesson plans and software called WeatherNet Classroom.

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