Tourism conference addresses Lewis and Clark Bicentennial

Tourism conference addresses Lewis and Clark Bicentennial Marketing strategies, search engine optimization and employee recruitment are all session topics featured during the 2003 South Dakota Governor's Conference on Tourism, Jan. 22-23, at the Ramkota RiverCentre in Pierre. The conference, titles Lewis and Clark: Tie into the Trail, will also provide members of the visitor industry an opportunity to learn how to tap into the Bicentennial and attract heritage travelers to all areas of South Dakota.

More than 400 members of the visitor industry are expected to attend the event, which is organized by the South Dakota Department of Tourism. The agenda features sessions on e-mail marketing, group tour marketing, crisis management, developing vacation packages, hot issues in tourism, creating effective ad pieces and developing sales-oriented Web sites.

Attendees will have a chance to meet one-on-one with advertising professionals and Web site developers who will offer free consultations. Representatives from state and federal agencies will hold rountable discussions on issues of importance to the visitor industry such as highway weight limits, billboard regulations, Missouri River water levels, and management issues regarding the Black Hills National Forest. Visitor-industry lobbyists will address timely issues facing the legislature and the visitor industry.

Gov. Michael Rounds is scheduled to present three awards at a closing banquet on Jan. 23.

Cost of the conference is $115 (prior to Jan. 8). Late registration is $130. For information, contact the South Dakota Department of Tourism at (605) 773-3301 or visit www.sdvisit. com.

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