Pioneer Memorial embarks on new advertising campaign Pioneer Memorial Hospital & Health Services (PMH&HS) has embarked on a new advertising campaign to showcase PMH&HS' stature as the complete community health source for Turner County.
"Pioneer Memorial has carried out a quiet transformation these past few years, providing the most comprehensive, accessible and highest-quality healthcare for the entire family," said Georgia Pokorney, PMH&HS chief executive officer. "We achieve this by recruiting superior employees, practitioners and volunteers, and developing exceptional services that produce the highest level of satisfaction."
With the tagline "The right care, right next door," the campaign positions PMH&HS as a single source for a wide range of health care products and services. "We're committed to providing Turner County residents with a lifetime of affordable, accessible and quality health care," commented Pokorney. "We want to illustrate that Pioneer Memorial is leading the way to a healthier community, and revitalize the community's perception of Pioneer Memorial to increase pride and loyalty."
The campaign debuts in March with newspaper ads featuring PMH&HS's services, asking readers to look closely at all that Pioneer offers. To emphasize PMH&HS's role as a contributor to the community, some of the ads will feature genuine PMH&HS employees.
"We hope that through these ads, our customers will become more familiar with Pioneer Memorial's services as well as our corporate philosophy," said Pokorney.