Conference addresses tourism industry strategies

Conference addresses tourism industry strategies Online marketing, packaged travel and customer service are all session topics featured during the 2004 Governor's Conference on Tourism, Jan. 21-22, at the Ramkota RiverCentre in Pierre.

During the conference, titled "Growing Tourism ? Growing South Dakota," the Office of Tourism's 2004 peak season marketing plan will be unveiled along with an update of the 2010 Initiative.

More than 400 members of South Dakota's visitor industry are expected to attend the event which also features sessions on appealing to group tours, the Lewis and Clark Bicentennial, current travel trends and hot issues in tourism.

Attendees will have a chance to meet one-on-one with packaging and Web site experts for free consultations. Representatives of the Governor's Office of Economic Development will be on hand to explain the Value-Added Tourism Subfund.

Representatives from state and federal agencies will hold roundtable discussions on issues of importance to the visitor industry such as highway construction, billboards regulations, hunting and fishing regulations, state park issues and management issues regarding� the Black Hills National Forest.

Visitor-industry lobbyists will address timely issues facing the legislature and the visitor industry.

Gov. Mike Rounds is scheduled to present the top visitor industry awards at the conference's closing banquet Jan. 22.

Contact the South Dakota Office of Tourism at (605) 773-3301 or visit www.SDVisit.com to register.

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