USD professor authors Internet marketing article Many people dream of running their own business, but are reluctant to begin such an endeavor due to the associated risks.
Dr. Lynn Muller, assistant professor of marketing at The University of South Dakota School of Business, provides insights into running a small business with very little risk and a small amount of capital.
His article, "Risk Free Entrepreneurship and Marketing Via the Internet: Ooh!!! It's So Easy!" appears in the December 2003 issue of the South Dakota Business Review published by the Business Research Bureau.
The article includes specific techniques that can be used to make such a venture relatively risk free. A copy can be found at: www.usd.edu/brbinfo/businessreviews/index.htm.