Cross Connections features Seeking Ye First products

Cross Connections features Seeking Ye First products Cross Connections of Vermillion, is the first Christian business in South Dakota to carry Seeking Ye First products. Seeking Ye First is a Christian based company specializing in women's handbags and shoes. SYF opened its business in January 2004 in Tullahoma, TN.

Co-owner Michelle Keller explains her vision for the new company.

"Our products are one way for women to share their faith in their particular marketplace. By having God's inspired word on our handbags and shoes, we are identifying ourselves as Christians and hopefully encouraging and uplifting other women. Whether it be in a grocery store, library, school, work or church the opportunity is available to witness to others through these products. Our hope is that God is glorified and this is a unique way for the truth to be spread."

Husband and co-owner Ken Keller was assigned to come up with a name for the new business. "I was searching the scriptures and came to Matthew 6:33. Once I read it � the name just jumped out. As Christians, we must seek God and his kingdom. Our name personifies what we are trying to do."

SYF has an initial product line consisting of six women's shoes and four handbag styles. Each carry its own style and personality and is decorated with exclusive SYF ornamentation.

"We hand sew our jewelry to ensure top quality," said Misty Sanders, Tullahoma store manager.

Initial reaction has been very positive with the purses and shoes.

"We are very excited that SFY products are gaining momentum. We have stores now in Florida, Tennessee, Georgia, Alabama, Kentucky, North Carolina and California," Michelle Keller said. "Cross Connections in Vermillion is the first to pick-up SYF's line of handbags and shoes in their state. We are very excited here at SYF that Darleen Frye, owner of Cross Connections, has decided to carry our Christian products.

"Ms. Frye, is very excited and with her enthusiasm, her store will do great with the products," she said.

SYF is a wholesale/retail company. SYF's Web site is

Visit Cross Connections at 929 N. Norbeck in Vermillion to view SYF merchandise.

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