Radio campaign wins Addy&#168 awards

Radio campaign wins Addy¨ awards Yankton Medical Clinic, PC received Gold and Silver Addy¨ awards for its recent radio campaign featuring interviews with clinic physicians.

The awards were presented to Yankton Medical Clinic's advertising agency, Anderson Friesen Creative of Sioux Falls, at the 2004 South Dakota Advertising Federation Addy¨ Awards.

The award-winning ads featured Dr. Charles Yelverton of the Vermillion Medical Clinic ,and Dr. Dawn Larson of the Yankton Medical Clinic. The clinic's marketing director, Joanna Mueller, said the 60-second radio spots "allow people in the communities we serve to hear directly from the physician's voice how strongly they feel about their patients and their mission of care."

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