Highway Patrol, Anheuser-Busch announce safety campaign The South Dakota Highway Patrol and Anheuser-Busch are joining forces on a public awareness campaign to help improve road safety and prevent drunk driving. The public safety campaign encourages the use of designated drivers and seat belts to coincide with the beginning of the holiday season, when highway traffic routinely increases. The campaign is part of a year-long statewide marketing effort by the South Dakota Highway Patrol to reduce fatalities and injuries on the state's highways.
South Dakota Highway Patrol Superintendent Col. Dan Mosteller and Robert Freihaut, Anheuser-Busch Director of Wholesaler and Retailer Development, announced the partnership Nov. 10 at 500 E. 14th St. in Sioux Falls, the location of one of the 30 billboards sites across South Dakota.
"Each year during the holidays there's potential for an increase in traffic fatalities from drunk driving," said Col. Mosteller. "We believe these crashes are 100 percent preventable. This campaign and partnership with Anheuser-Busch provide an excellent opportunity to more effectively communicate these safety messages in an effort to save lives in South Dakota," Mosteller said.
Anheuser-Busch is providing outdoor billboards and posters featuring two South Dakota Highway Patrol officers, Sgt. Brad Millard and Trooper Devrin Clark and the message, "Thanks to You? Seat Belts & Designated Drivers Save Lives." The two officers were at the press conference to unveil the new billboard.
"We are extremely excited about the opportunity to work with the South Dakota Highway Patrol on this important initiative," said Freihaut. "We share the same goals ��to save lives and prevent drunk driving. This proactive initiative allows each of us to be part of the solution in a very direct, effective way that focuses on encouraging responsible behavi-
ors and respecting the law."
The six Anheuser-Busch wholesalers that serve South Dakota will work closely with the highway patrol to implement the campaign, placing 30 billboards along state interstates and highways. Additionally, state officers will place 2'x3' posters at the state's 23 rest stops.