On the map

On the map
All it takes is a quick glance at the cover for one to know that the newly published map of Vermillion is unlike anything seen here for quite some time.

The landmarks of the city are represented by light-hearted, colorful sketches. Unfold the map, and there's enough information to be able to navigate the city's streets.

But they appear almost to be something lifted from a popular board game.

There's nothing institutional about this map. It's intended to be something out of the ordinary.

The publication, designed to attract visitors and tourists to the community, is the brainchild of the Destination Committee of Growing Vermillion.

It's also the product of a lot of hard work from committee members Barbara Yelverton and Paula Keller.

"Approximately a year ago, the Destination Committee of Growing Vermillion had a dream," Yelverton told the Vermillion City Council. "Today, that dream has been turned to reality, thanks, in part, to the assistance of the Vermillion City Council."

Approximately a year ago, the committee began holding meetings to determine what action would best benefit the community.

"We wanted to have a product completed in about a year to 18 months," Yelverton said. "First we had this dream that Vermillion would be a destination area. After many hours of talking by this

committee, we decided that this project was going to help put Vermillion, so to speak, on the map as a destination place."

She told the council there's nothing "typical" about this map.


"Part of our vision was to make this an artistic map, and it was targeted to visitors and tourists coming to our town," she said. "The maps have already been distributed to those people and businesses that chose to participate in the mapII project, so there are some businesses that may not be on the map." Committee members made a decision not to highlight certain businesses, such as gas stations, on the publication, since they aren't businesses that typically target the city's tourist trade.

"But everyone in town had the opportunity to be on the map," she said. "Our community made a list of those businesses that we felt that tourists would want to visit, and after committee members visited with these businesses, we ran advertisements for two weeks in both the Plain Talk and the Broadcaster. We ran an ad speaking briefly about the map project and that if anyone was interested they could

contact a committee member and we could tell them about it and they could be placed on the map."

Destinations are represented on the map in different ways, including artistic reproductions of buildings, logos, or a simple line of written type.

"We used a scale," Yelverton said, "to give people choices of how they wanted to be represented on the map."

For $50, a business or organization is represented by having its name printed on the map. "For $100, one could have their logo printed and for $250, the entire building was put on the map."

The city's donation toward this project totaled $1,000. In turn, committee members met with City Manager John Prescott

"He had a list of city areas that you all wanted on the map. You can see that the parks are on it, the golf course is on it, and the tennis park is on it."

Also helping to make the map a reality are the talents of students from The University of South Dakota Fine Arts Department, and donations from the Vermillion Area Chamber of Commerce and Development Company, the Clay County Commissioners, USD's Marketing and University Relations Department, the USD Foundation, the Coffee Cup Fuel Stop and participating businesses.

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