Families will find fashion for young men at Pamida

Moms know that finding the right clothes for the young men in their families is often a difficult task. Pamida plans to make the job a little bit easier with the addition of a new department aimed at these tough customers. The company has announced the launch of a young men's department at all Pamida stores, aimed at meeting the style needs of males, age 12 to 20.

Pamida will add the young men's department the second week in March, featuring trendy national brands such as Point Zero, Modern Culture, Gotcha, String Theory, and Levi Strauss.�Additional offerings will arrive throughout March and April, and will include Union Bay, Reebok and Russell athletic wear. In addition to the latest trends in fashion, the department will also offer novelty boxers, baseball caps and other accessories

"The young men's demographic is one whose needs Pamida has not been able to meet in the past," says Vice President General Merchandise Manager Steve Whealon.� "With the addition of this new department, Pamida can offer young men the fit and fashion they want at great prices that fit Mom's budget, too.�Pamida now provides high-quality brands with great style for the whole family."

About Pamida

Pamida is a national retailer focused on bringing value and convenience close to home in small, rural communities.�The company is headquartered in Omaha, NE, and operates 206 stores in 16 states, primarily in the Midwest.