He noted that when he was first contacted by Lisa Ketcham, the VCCD's executive director, about appearing at the function, "I asked the Chamber of Commerce executives what in the world they wanted me to talk about. I certainly don't have any advice to offer on how to survive and thrive in business."
What Lund does have is a rich career as one of the most popular television broadcasters in South Dakota's history. He just recently stepped away from that role with his decision to retire after working for decades at KELO television in Sioux Falls.
Lund began working at KELO in 1974 in the TV station's production department, and eventually he was promoted to the news department.
Lund became known for offering a human touch in many of the stories he delivered to viewers. In an era when people worked at local news stations for just a short time before changing careers, Lund remained a comfortable, familiar face to viewers over the years.
Lund praised Vermillion for the contributions to business and culture it provides to the Great Plains � including the newly renovated Old Main at The University of South Dakota, and what could easily be termed a priceless treasure � the National Music Museum on the USD campus.
"I absolutely shake my head in amazement gazing upon the thousands of priceless instruments," he said.
"Our annual banquet is a highlight for us, because it provides us an opportunity to spend time with you," Ketcham told the banquet audience.
She noted that the work of the Vermillion Area Chamber of Commerce and Development Company staff and board of directors may not always meet or exceed everyone's expectations 100 percent of the time."But know this � we are committed to work hard for every person who currently calls or may call Vermillion home," she said.