All proceeds go directly to helping needy wounded troops in the local Hy-Vee communities.
Ray Clifford, executive director for CSAH says, "Often times, the toughest battle for our wounded troops is the one they fight when they return home and must overcome life-changing sacrifices such as the loss of a limb, significant burns, and the reality of being in a wheelchair. Thanks to Hy-Vee and their loyal customers who supported this program, the Coalition to Salute America's Heroes will be able to help these heroes across the Midwest to overcome these obstacles and resume a productive and fulfilling life."
Approximately 195 Hy-Vee stores across the Midwest and CSAH partnered for a Veterans' Day promotion to raise funds and awareness for severely wounded and disabled veterans from the War on Terror and their families.� Hy-Vee customers bought hero bands at participating Hy-Vee locations for $2.00.� These funds will be given to wounded veterans through a variety of CSAH programs.��
"Hy-Vee thinks it is extremely important to support members of the armed forces who risk their lives to protect our values and freedom," says Paula Correy, vice president of marketing. "We are honored and privileged to partner with CSAH in a program to help our American veterans."�
CSAH also held a contest to reward stores who build the most patriotic, creative and impactful displays. The Hy-Vee in Waverly, IA won the contest and Joel Flug, the store's director, was presented with the Home Front Hero Plaque at the ceremony.