Small-town tech company dreams big

Small-town tech company dreams big
Mary Derby, president of pullUin Software, has been named South Dakota's Small Business Person of the Year for 2007, and will be representing the state as the nation's best small business owners meet in Washington, DC April 23-24. Her company, pullUin Software, is running in high gear.

With product lines that include educational video games, simulation-based training in the medical field, and a series of naturalist electronic field guides, things are moving fast.

"I feel like the ground is always moving under my feet, but that's what makes it fun!" said Derby as she described her company's journey to success. Recent success can be largely attributed to pullUin's latest product release ��National Geographic's Handheld Birds ��a PDA-based guidebook that has been featured on CNN and is quickly finding a niche with today's more tech-savvy birders.

While most game and software developers congregate around tech epicenters such as Silicon Valley, Derby prefers to develop her company in the small-town culture of Vermillion. "I like to think of my company as ?homegrown,'" she notes. "We have been very successful at integrating local talent."

Derby has found that hiring locally has benefitted her company with a committed, team-oriented corporate culture, and as she keeps her eye on long-term goals, she is confident that her company can compete on a national level ��and hopes this recognition is just another step in taking her small-town business to the top.

For information on National Geographic Handheld Birds, visit For more information on the Creature Control Science series, visit

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