Maurices announces plans to open new fashion store in Vermillion

Maurices announces plans to open new fashion store in Vermillion
Maurices, a leading national specialty store for fashion for savvy, fashion-conscious customers, has announced a new store will be opening at the Marketplace at Vermillion planned for June 2008.

"We're very excited to open in Vermillion and look forward to bringing customers a new option for young women's clothing as well as an exciting new shopping experience," said John Schroeder, Maurices senior vice president of stores. "We look for the best opportunity in each market. The development in the area we are moving into looked like the perfect opportunity to continue to reach Maurices target customer and continued success of our business."

Maurices has named Mindy Book as store manager. Book will be responsible for the day-to-day operations of the store, including sales performance, visual presentation and personnel recruitment and training.


Maurices will feature a wide assortment of clothing in a 4,800 square foot store – styles that work from every day casual to special occasions. Maurices also offers women an expanded range of sizes from 1-24 (in select stores). Inspired by the girl in everyone, in every size. Maurices carries their own exclusive brands of Studio Y and Maurices.

Maurices believes in having a positive impact on communities by supporting causes and associate involvement in activities on a local and national level. maurice associates are encouraged to play an active role within their community.

In this, stores are empowered to support local events and charitable activities to become an integral member within the community. In 2007, Maurices became a National Team Partner with the American Cancer Society Relay For Life. This cause is supported through associate team participation and the sale of an exclusive item – to date, dressbarn inc., has contributed over $3.5 million to the American Cancer Society through team fund raising and our exclusive in store items.

In 2007, Maurices had a holiday plush named Sophie that sold for $5. For every Sophie sold, a minimum of $2.50 of each sale went to our local American Cancer Society, in addition to 2,800 donated to local hospitals and children's organizations. Maurices also supports community organizations through associate volunteerism and matching contributions.

Maurices' moderate prices, convenient locations and its focus on friendly customer service differentiate it from department stores and other specialty retailers. The Vermillion store will employ approximately 5-10 associates, including manager, assistants and part-time sales. Interested applicants can apply online at Maurices.com. The Vermillion store is one of more than 50 stores that will open nationwide this year.

Established in 1931, Maurices is wholly owned by dressbarn Inc. (NASDAQ: DBRN), and is an innovative fashion retailer for women. The company operates more than 600 stores in 43 states, with locations in Sioux Falls, Yankton, Watertown, Rapid City, Brookings, Mitchell, Pierre, Spearfish and Huron. For career and store location information, check out maurices.com.

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