SD Department of Health recognizes World Breastfeeding Week For World Breast Week, Aug.1-7, the World Alliance for Breastfeeding Action calls for increased support for mothers striving to achieve the gold standard of infant feeding. In the spirit of the 2008 summer Olympics, the theme for this yearâ�?�?s observance is Mother Support: Going for the Gold. An Olympic athlete needs support from family, friends, community and sponsors in order to compete successfully. According to the Alliance, mothers need that same kind of support to breastfeed. â�?�?Supporting mothers who breastfeed helps provide a golden start for healthy children so with breastfeeding, everyone wins!â�? said Jill Munger, RN, Clay County Community Health Nurse. The Allianceâ�?�?s goals for World Breastfeeding Week 2008 are to: â�?¢ Expand awareness of the need for and the value of providing support to a breastfeeding mother; â�?¢Disseminated updated information about support for breastfeeding mothers; and â�?¢ Encourage the creation of optimal conditions for the provision of mother support in all circles of support. According to the Alliance, in order to succeed, breastfeeding mothers deserve and need empathetic listening; basic, accurate, and timely information; skilled and practical help; and encouragement. World Breastfeeding Week is celebrated in 120 countries on various dates. The declaration was produced and adopted in 1990 by participants at the WHO/UNICEF meeting on â�?�?Breastfeeding in the 1990s: A Global Initiative.â�? The document lists the benefits of breastfeeding, plus global and governmental goals. Aug. 1-7 has been proclaimed Breastfeeding Week in South Dakota by Gov. Mike Rounds to recognize its importance as a public health issue. Participants in the observance are the members of the South Dakota Breastfeeding Coalition which includes the state Department of Health, SDSU Cooperative Extension Service, the Indian Tribal Organization WIC programs, Northern Plains Healthy Start, Early Head Start, La Leche League, Sanford Health â�?�? USD Medical Center, Avera McKennan Hospital, Rapid City Regional Hospital, SDSU College of Nursing, Sanford USD School of Medicine, Sacred Heart Medical Clinic, Avera St. Lukeâ�?�?s Hospital, South Dakota Nutrition Council, independent lactation consultants and practicing physicians. To learn more about breastfeeding, contact the Clay County Community Health Services office at 605-677-6767. The South Dakota Department of Health also offers educational materials on breastfeeding under the â�?�?Toolsâ�? tab on the parentâ�?�?s section of http://www.healthysd.gov.