Cotton Incorporated, a program designed and operated to improve the demand and profitability of cotton, selected the University of South Dakota as one of the sites for its COTTON. FROM BLUE TO GREEN® denim drive.Organizing the drive is USD's student-run advertising and public relations agency, U.Envision.
USD is one of only eight universities in the United States chosen to help lead the effort in collecting denim for reusable purposes. Incorporating the COTTON. FROM BLUE TO GREEN® denim drive with Dakota Days, USD's homecoming week, U.Envision collected denim during the Dakota Days parade in Vermillion. As a parade participant, U.Envision members collected denim from parade goers along the parade route.
The group was able to collect many pieces of denim from Vermillion residents and USD students through the parade. The collected denim will be converted into UltraTouch natural cotton fiber insulation and donated to help communities in need. According to Cotton Incorporated, the 2006 COTTON. FROM BLUE TO GREEN® denim drive collected 14,566 pieces of denim. The cotton insulation made from the collected denim was used by Habitat for Humanity to help rebuild homes for families affected by Hurricane Katrina. The denim drive will continue through Oct. 30.
Those who are interested in donating denim can find drop boxes located in the Muenster University Center, the North Complex Residence Halls, Al Neuharth Media Center Room, Hy-Vee of Vermillion, and Hy-Vee of Yankton, Vermillion High School, and Viborg High School. For additional information about the COTTON. FROM BLUE TO GREEN® denim drive please contact Megan Collins by e-mail at Megan.Sievers@usd.edu. or visit CottonFromBlueToGreen.org.
U.Envision is a student-run advertising and public relations agency at USD. The group works with many local clients and specializes in promotions, design, and event planning. Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The program is designed and operated to improve the demand for and profitability of cotton.