State hires first motorcycle safety program coordinator

The South Dakota Office of Highway Safety has hired its first-ever Motorcycle Safety Program Coordinator.

Laura Snow joins the Office of Highway Safety on Wednesday, Aug. 24 as the coordinator of programs and issues dealing with safe motorcycle use.  Snow, a Fort Pierre, S.D. native and avid motorcyclist, will focus early efforts on developing a strategic plan for the various components of motorcycle safety while working to strengthen existing partnerships with program stakeholders such as the South Dakota Safety Council.  Most of her activities will center on educating the public.

�I will be working to strengthen the motorcycle safety program in all areas across South Dakota,� Snow said.  �In recent years, motorcycle-related fatalities account for roughly one-in-five roadway fatalities. We need to aggressively work to reduce that statistic.�

The Office of Highway Safety has several different plans to enhance the motorcycle safety campaign, one of which is an increased online presence to heighten awareness of specific South Dakota-related issues.

Highway Safety Director Lee Axdahl notes that with events such as the annual Sturgis Rally, motorcycle safety becomes even more important.

�Many of our motorcycle injuries and fatalities occur around the rally,� Axdahl said. �Anything we can do to educate out-of-state riders about our roadways and laws is worthwhile, especially when it comes to saving a life.�

Snow will be headquartered at the Office of Highway Safety Office, located within the Department of Public Safety in Pierre.

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