Alley, Packard recipients of ADDY awards

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Jason Alley, founder of Message Advertising, a Rapid City marketing and communications firm, along with Aaron Packard Photography of Vermillion captured the Tommy Award, or Best of Show, in the consumer/trade publication campaign category for their work with Black Hills Ammunition. Alley also received a Judges Choice Award for the Lakota Voice Project in the integrated campaign category.

In the category for Elements of Advertising Aaron Packard was awarded a gold for his Black and White imagery for Black Hills Ammunition and Silver for the YMCA “Any One Can Be Fit” imagery. Here is a list of other awards to Jason Alley and Aaron Packard:

Gold ADDY

  • Sales promotion, catalog: to Message for Black Hills Ammunition 2013 Product Catalog
  • Integrated campaigns, regional/national consumer: Gold ADDY to Message for Black Hills Ammunition “It Started with our Hands” campaign
  • Elements of advertising, still photography: to Message for Black Hills Ammunition photography campaign
  • Elements of advertising, cinematography: to Message for Black Hills Ammunition “It Started with our Hands” video

Silver ADDY

  • Sales promotion, video sales presentation: Gold to Message for Black Hills Ammunition brand video;
  • Consumer or trade publication, campaign, color: to Message for Black Hills Ammunition “It Started with our Hands” magazine ad campaign
  • Elements of advertising, still photography: Silver ADDY to Message for “Anyone Can Be Fit” photography campaign

The American Advertising Federation-Black Hills awarded its 2013 ADDY Awards on Feb. 22 at the Dahl Arts Center in Rapid City.

The annual awards, which are given for print, broadcast, out-of-home and public service advertising in all media received a total of 98 entries, which are judged on creativity, originality and innovative strategy. Ten received gold ADDYs, of which five were awarded to Jason Alley & Photo by Aaron Packard, and 23 received silver ADDYs of which five were awarded to Alley and Packard.

Gold winners automatically advance to one of eight district competitions; silver award winners can choose to enter their work at the next level. District winners go on to compete in the national ADDY Awards contest.

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