The National Association of Collegiate Marketing Administrators (NACMA) has awarded a second-place award to the University of South Dakota’s marketing team for best radio commercial. The radio spots were single-game ticket sales and were done with Classic Hits 106.3 morning host Randy Hammer.
USD director of marketing and promotions Neal Bendesky is a co-founder of NACMA, which originated 22 years ago. He is also a current committee member for the NACMA Strategic Planning group which convenes monthly.
Initiated in 2003, the NACMA awards program honors outstanding achievement in marketing and promotions. Awards are presented in 13 categories, with each category divided into three groups based on school size and conference affiliation to promote fairness. A record number of more than 1,000 entries were received for the 2012-13 year. The winners were recognized during NACMA’s 22nd annual convention at the awards ceremony Friday in Orlando, Fla.
A complete list of award winners in all categories is available at http://www.nacda.com/sports/nacma/spec-rel/061413aab.html.